From the ST:
"Affluent S'poreans are mostly 'executive warriors'
THE affluent in Singapore are mostly 'Executive Warriors' - typically middle-aged male, like golfing, and travel frequently for business purposes, a survey by global research company Synovate has found.
The regional survey of 11 Asian countries, tracked 1,700 Singaporeans with a minimum monthly household income of $6,500 and grouped them under five main consumer segments - the Executive Warriors, the Work to Live's, the Gimme's, the HUMmers (Hungry, Urban and Mobile) and the Luxury Loyalists.
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Minimum household income of *only* $6.5k is considered affluent? Their household got 1 person only right?
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